Redesign of an Inflatable Awning.
Modernizing a legacy product line to recapture market share through intuitive usability and a contemporary aesthetic.
Overview
Dometic's awning range hadn't been updated since 2015. The aesthetic was stuck in the past, pitching was complicated, and materials were degrading too quickly in UV light. The challenge was to modernize the entire product line while maintaining brand heritage and meeting the demands of younger, design-conscious campers.
Research & Discovery
Visual Noise Overload
Competitors used chaotic patterns and clashing colors. Users wanted their outdoor space to feel like a calm extension of their home.
Friction at Setup
New campers struggled with complex strapping systems, leading to frustration before the holiday even started.
Longevity Concerns
Users were hesitant to invest in inflatables due to fears of UV degradation and punctures.
Key Insight
The market had evolved dramatically. Younger campers valued aesthetics, ease-of-use, and sustainability as much as functionality. We needed to honor brand heritage while completely reimagining the visual language.
Design Development
Sketch Exploration
Initial sketches focused on maximizing internal volume while maintaining aerodynamic stability. Explored various window configurations to increase natural light.
3D Modeling & Testing
Used Rhino to develop the airframe geometry, balancing structural rigidity with a soft, inviting aesthetic. Replaced multi-point inflation with a simplified single-point system.
Visual Refinement
Eliminated visual noise. Adopted a "Quiet Confidence" palette of tonal greys with clean, minimal branding to create a premium feel.
CMF & Detail Design
New Curtains & Track
Daylight shielding, soft touch curtains and new easy slide track.
Material
Dope-dyed ripstop polyester offers enhanced UV resistance and longevity.
New Canopy Design
Benefit from all-round weather protection with our new 3-sided integrated canopy design (Residence AIR & Club AIR DA).
QuickPitch™ Straps
The QuickPitch™ straps are 3 times faster to pitch than normal straps, colour matched and reflective at night.
Panoramic Views
Larger, simplified design creates brighter interiors giving panoramic views.
AIR Poles
AIR poles, valves and connectors are all now matching in color to give a brighter and more aesthetically pleasing look.
The Transformation
From cluttered complexity to calm sophistication.
Outdated 2015 Design
Busy patterns, complex setup, and dated aesthetic that no longer resonated with modern consumers.
2024 Redesign
Clean, minimal aesthetic with intuitive setup and premium materials designed for longevity.