Lyko is a hair and beauty specialist who strives to have the best customer experience and the widest product range. They want to capture the feeling that beauty is playful, wonderful, and something individual. In total, they offer over 55,000 products from more than 1,000 brands, a mix of well-known and exciting new ones that are complemented by our affordable private label.

The challenge was to create new graphics, a new form of the product, and colors to make it stand out from the other products. Lyko had struggled with some of their original shampoos and conditioner products due to the graphics and colors. The original packaging is dark blue and hidden in the stores, which made it much less exposed to the customers.