Tietoevry is a leading technology company that works with its customers to develop digital futures where businesses, societies, and humanity thrive. As part of Tietoevry’s brand launch, Grow was tasked with creating an all-encompassing event concept that would bring the new Tietoevry brand and purpose into the tangible world. 

The concept ‘Senses. Experienced’ and its elements are flexible as they can be applied along a spectrum of how our senses can be experienced, guided by what results we wish to accomplish. Grow identified these components and distilled them into categories such as lighting & materials, interactivity, amenities, and many more. Grow then crafted master illustrations to exemplify the design principles and visualize how all the elements can be brought together at different scales, from the larger bespoke exhibition spaces right down to the more everyday ‘Grab & Go’ activations.